ROAST & BEAN COFFEE FESTIVAL
- Dongsung Lim
- Dec 5, 2025
- 2 min read
A 2-day specialty coffee, outdoor food, and cultural event
ROAST & BEAN COFFEE FESTIVAL
At Troy Botanical Garden
Sip, taste, and explore the world of coffee in a breathtaking garden setting. Enjoy handcrafted brews, local roasters, artisan beans, pastries, food vendors, and live music.
🌱 1. Core Concept
A nature + craft coffee experience blending local roasters, international coffee culture (including Korean-style drinks), educational workshops, and relaxing garden ambience.
The positioning should be:“A scenic caffeine celebration — craft coffee, culture, and nature all in one place.”
Perfect timing: May, June, or September.
☕ 2. Event Zones
1) Coffee Market Village
10–20 local coffee roasters with sample stations
Cold brew taps
Espresso bar pop-ups
Coffee bean retail booths
Coffee accessories (grinders, brewing tools, mugs)
2) International Coffee Street
Featuring:
Korean coffee (Dalgona latte, Dutch cold brew, Vienna coffee)
Vietnamese coconut coffee
Japanese pour-over zone
Ethiopian coffee ceremony corner (huge attraction!)
Italian espresso bar
Latin American café stall (Colombian/Turkish coffee optionally)
3) Coffee Workshop Lawn
Short paid sessions:
How to make perfect pour-over
Latte art mini-class
How to choose beans
Home roasting basics
“Understanding flavors” tasting flight
Cold brew techniques
4) Sweet & Savory Food Court
Complementary foods:
Pastries
Donuts
Waffles
Bakery snacks
Korean street snacks (hoddeok, corn dog, hotteok latte pairing)
5) Relax & Chill Garden Zone
Acoustic music
Hammocks and bean bags
Scenic seating among the garden paths
Photo zone with “Coffee & Flowers” theme
6) Kids Caffeine-Free Corner
Coffee-bean sensory box
Chocolate milk stand
Art activity: “Decorate your own coffee cup sleeve”
💰 3. Financials
A) Festival Admission
Adults - $8
Age Group between 4 and 18 and Senior Citizens (65+) - $4
Kids 3 Years and Under $0
B) Vendor Fees
Coffee roasters booth: $40
Food vendors: $40
Mobile espresso carts: $40
C) Workshops
$10–$20 each
Latte art classes can sell out quickly
D) Retail Sales
Garden-branded coffee cups
Bags of local coffee
Branded reusable tumblers
Coffee + flower gift sets
E) Sponsorships
Local cafés
Roasters
Coffee equipment brands
Grocery stores
Korean market sponsors
🎯 4. WE welcome
Coffee lovers
Young adults
Local community
Families
College students (RPI, Russell Sage College in Troy)
TikTok/Instagram visitors (photo-friendly event!)
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